Trip of Naan: From staple to delicacy
Trip of Naan: From staple to delicacy
LAHORE: In 2014 Ali Ahmed, a sophomore at Lahore University of Management Sciences, had an entrepreneurial epiphany: he needed to begin a brand of premium rotis and naans, coming full circle a string of top of the line tandoors across the nation. He pitched this thought to three different companions, including future Chief Marketing Officer Saifullah Minhas, who were concentrating on with him. “Every one of us needed to accomplish something exceptional in life and this craving prompted our entrepreneurial endeavor,” clarifies Minhas. “When we opened up our shop, we understood the capability of our thought. In this way, Maro Tandoors (MT) was conceived.”
The transient ascent of the idea acquainted by MT drove with this thought being quickly recreated crosswise over Lahore and Islamabad. Case in point, Usman Iftikhar, one of the proprietors of Mr. Sheeda (MS) in Lahore, needed to fuse mainland tastes into a neighborhood staple. Bakhtawar Taimoor Khan, prime supporter of Naan Dhaba (ND) in Islamabad likewise straightforwardly concedes she was motivated by comparative endeavors in Lahore yet thought there was an absence of assortment. Also, the originators of Naan Stop (NS) in Islamabad concentrated on the idea and enhanced the thought to fit their business sector.
As indicated by Abdul Azeem, from ND, heating a flatbread is significantly more mind boggling than it looks. “We initially had a go at manipulating the mixture, how you would for a typical naan, yet that did not work,” he clarifies. “Consistently we would attempt three to four diverse sorts of flour mixes, making sense of the mixture took us a month,” includes Azeem. The menu at these flatbread outlets oblige an extensive variety of taste buds. Flavors shift from appetizing things, for example, pizza or chicken tikka, to sweet dishes, including Nutella and marshmallows, to fascinating naans containing jalapenos and dry organic products. They offer sustenance at costs going from Rs100 to Rs400 per naan.
MT never made it. Their absence of involvement in a focused business sector brought about a close down for 10 days, where they terminated every one of their workers two weeks into their opening. “We committed a considerable measure of errors,” expounds Minhas. “In any case, we were resolved to make the eatery work. Amid those 10 days we chose to take in all the procedures ourselves – that is the means by which we thought of our mark naans,” he educates.
One of the misguided judgments about this business is that the underlying speculation is low, a myth the tandoor endeavors might want to bust. As per the business visionaries they began off with tremendous assets that were gathered from guardians, individual investment funds or advances allowed by companions. “Individuals expect you can spend only a couple of lakhs and you are prepared to go. Without a doubt, that much capital will get you a tandoor yet is insufficient to assemble a brand,” says Talha Gohar, fellow benefactor NS.
Nourishment outlets fixed over poor cleanliness
Each of the four outlets have extension arranges sooner rather than later. The business visionaries feel that having overcome starting test of acquainting the item with the business sector, the time is well-suited to dispatch new flavor blends alongside quick development, all while ensuring that the nature of the item is not bargained.
The organizers of all these endeavors have a place from an assortment of foundations however they all make them thing in like manner: the craving to need to accomplish more than simply day by day occupations and the guts to seek after that enthusiasm. “The most critical guidance for business people is to take the dive,” shouts Minhas. “On the off chance that you need to seek after something put it all on the line and don’t hold up for another person.”